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Say it loud. Say it proud.


What my clients say.

“I’ll never forget the day I met Joanna and had a transformative conversation with her about the fundraising profession.  It didn’t take long to realize that a career in fundraising was a perfect match for me, and Joanna and her coaching academy would be critical to my success.  Through six months of intensive coaching, I have learned not only the fundamentals of fundraising management through a donor-centric perspective, but also gained a deeper appreciation for the noble calling that it is.

 Joanna also leveraged her considerable network of local fundraising professionals and donors to further enhance my training and expand my professional network.  I highly recommend Joanna’s academy for anyone starting a career in fundraising.  It is deeply satisfying to know I have finally found my calling, and I’m excited to embark on my new career! “

Claire Horlings, Development Manager, Kent District Library

Joanna’s course “Strategic Sponsorships in 60 Days” has been wonderful! She offered so many concrete steps and helped me think through sponsorships for every situation my organization might need … from our annual gala to general corporate support and everything in-between. Absolutely amazing. So easy to digest but so much to explore!”

Mallory Casperson, CEO and Founder, Lacuna Loft

"Joanna introduced me to my 'dream' career, one that has brought me tremendous joy through the profession of development and advancement.  She continues to challenge me to think differently, reach greater heights, and explore opportunities that ultimately benefit the greater good in the world." 

Sue Gifford, Director of Major & Legacy Gifts, Child Crisis Arizona

"Joanna's insights have been invaluable to my professional development. She has helped me brainstorm creative solutions to workplace roadblocks and build confidence in my leadership abilities. She worked with me to analyze new ideas critically and constructively, and offered practical advice in clear and thoughtful ways." 

Katie Joseph, Director of Development, Emmanual Hospice, Grand Rapids, MI 

"Joanna gives practical advice and walks you through that process until you feel comfortable. The depth of her knowledge and resources has been a huge asset to me as a fairly new director. I have been stretched in a good way by working with Joanna and highly recommend her as a coach." 

Christa Wetzel, Executive Director, Alpha Family Center, Lowell, MI


"Joanna Hogan taught me the joy of fundraising. Through her comprehensive preparation and coaching, I learned to successfully ask for large gifts that resulted in our organization's ability to thrive, the donor's ability to participate in our mission, and tremendous personal fulfillment for me as its leader." 

Robert Perl, Retired Executive Director, Clark Retirement Community, Grand Rapids, MI

"If I were still a college president, I would be seeking her out to come to work for me."

Dr. Bernard Lomas, Past President, Albion College, Albion, MI